Sell Your Heriz Rug —
Free Valuation in 48 Hours
We buy authentic hand-knotted Heriz and Serapi rugs from the mountains of north-west Iran — bold geometric pieces prized for their durability and character. Any age, any condition. No fees. No obligation.
What Makes a Heriz Rug Distinctive
Heriz rugs are woven in the town of Heriz and its surrounding villages, on the slopes of Mount Sabalan in the East Azerbaijan province of north-west Iran, not far from the city of Tabriz. They are among the most recognisable of all Persian rugs — and among the most collected in Britain and the United States, where their bold, room-filling designs have furnished country houses and city apartments for well over a century.
What sets a Heriz apart is its angular, geometric interpretation of the classic Persian medallion. Where an Isfahan or Kashan renders its central medallion in flowing, curvilinear florals, a Heriz translates the same idea into crisp, rectilinear shapes: a large hooked medallion dominating the field, matching quarter-medallion spandrels in the corners, and a strong, decisive border. The palette is equally recognisable — deep terracotta and rust-red grounds, navy and midnight-blue detailing, and ivory or cream highlights.
The other secret of the Heriz is its wool. The rugs are typically knotted with a durable cotton warp foundation and a pile of tough local wool. Weavers and dealers have long attributed the exceptional resilience of Heriz wool to trace copper in the local water the sheep drink — whatever the cause, the result is a rug that wears beautifully over generations and is genuinely used, not just admired.
Heriz or Serapi? Why the Distinction Matters for Value
If someone has described your rug as a "Serapi," that word carries real weight. Since the early twentieth century, Serapi has been the trade term for the finest grade of Heriz — typically the older pieces, woven with finer wool and a higher knot count. Serapi rugs show more spacious, open drawing, more graceful curves within the geometric framework, and subtler, more sophisticated shifts of tone.
In practice that means two rugs from the same district can sit at very different price levels. A finely woven antique Serapi with soft, naturally dyed colours is a collector's piece; a later, more coarsely knotted commercial Heriz is a handsome decorative rug valued more modestly. You don't need to know which category yours falls into before contacting us — identifying that is part of what we do.
Send us clear photos of the front, the reverse and a close detail. We'll tell you honestly where your rug sits — including whether it reaches Serapi grade — as part of a free valuation.
How to Sell Your Heriz Rug in 3 Steps
No couriers, no appointments, no risk. The entire process is online.
Photograph Your Rug
Take three photos in natural light: the full front face, the reverse (which shows the knotting and foundation), and a close detail of the pile, medallion or any repairs. Lay it flat with no shadows.
Pro tip: Include a ruler or an everyday object for scale — Heriz rugs are often room-sized, and accurate dimensions speed up your quote.
Submit via Our Quote Form
Upload your photos, add the dimensions (length × width), note the approximate age if you know it, and describe any condition details — low pile, fraying, old repairs or colour run.
Receive Your Offer
Our specialists review your Heriz and respond within 48 business hours with a fair, market-rate purchase offer. Accept, decline, or ask questions — no pressure, ever.
What Determines Your Heriz Rug's Value
The same factors we weigh on every Heriz we assess.
Grade
Fine Serapi-grade pieces sit well above later commercial Heriz rugs of the same size.
Age
Late-19th and early-20th century Heriz and Serapi rugs attract the strongest collector demand.
Dyes
Soft, natural vegetable dyes that have mellowed with age are far more desirable than harsh synthetics.
Wool & Weave
Lustrous, resilient wool and a finer, tighter knot both lift value considerably.
Size
Generous room-size and oversize Heriz carpets are sought after — and priced accordingly.
Condition
Even pile, sound sides and ends and minimal repair help — though great age can offset wear.
Drawing
A well-proportioned medallion and confident, spacious design command a premium.
Provenance
Any family history, dealer labels or old auction records can meaningfully raise value.
Why Sell Your Heriz to Heritage Rug Buyers
We Know Heriz
We can tell a fine antique Serapi from a later commercial Heriz, and price accordingly. You get an offer that reflects exactly what your rug is — not a flat rate.
Fast, Online Process
No hauling a heavy room-size carpet to an auction house. Submit photos from your phone and hear back within 48 business hours.
Fair Market Prices
We price to the current collector and dealer market, not the low figures typical of house clearances — and we explain every factor behind our number.
No Fees, Ever
Our valuation is free. No commission, no buyer's premium, no storage costs. Decline our offer and you owe nothing.
Honest, Transparent
We explain what lifts and what limits the value of your particular Heriz, so the figure we reach always makes sense to you.
Discreet & Secure
Your photos and details are handled confidentially and never shared. Private sellers and estates trust us for exactly that.